Search Engine Optimisation
P21 have several years experience in search engine optimsation, search engine strategy and paid marketing. Our clients include Australia's top magazine subscription brand, leading electronics and consumer retail chains, property multinationals and international hotels.
International search engine strategies
Our clients include leading Australian and multinational companies. For these individuals, who may have divisional sites spread across several top level domains ("TLD's"), effective and well implemented search engine strategy is vital to maintain a leading edge. We are experienced in formulating global search engine strategies designed to captialise on synergies not available to companies lacking an international presence.
One recent client is a leading property and real estate brand, for whom we delievered cutting edge advice in relation to their online presence in the Asia Pacific region. If your company wants to achieve a competitive advantage by ensuring it achieves robust, market leading rankings, then give us a call.
We don't resell Pay Per Click ads - our advice is impartial
Many of our clients come to us after using (so-called) search engine specialists. Many of these companies provide poor search engine advice in the guise of re-selling Pay-Per-Click Ad solutions through companies like Overture.
Don't be fooled - we give you better advice for a fraction of the price!
Our services
We provide a complete range of search engine marketing services for business
Search Engine Optimsation
- Keyword and phrase optimisation
- Periodic positioning reports and search engine benchmarking
- Site appraisal, optimisation and monitoring appraisal of existing sites
- Google PageRank™ and link popularity analysis
- Site metrics and keyword tracking
Paid Search Engine Marketing
- Additional coverage via Pay-Per-Click ‘PPC' marketing strategies
- Paid search engine listings and submissions
What is Search Engine Optimisation?
The aim of SEO is to maximise the number of visitors reaching your site. Statistics show that 85% of all new visitors will reach you via leading search engines and that 55% of online purchases originate from search engine traffic.
The number of potential customers that can be reached through search engine traffic is vast - the world's #1 engine currently has over 250 million searches per day. By optimising your site to rank well in leading search engines, the potential for increased traffic is very high indeed.
Keyword phrase research
The initial step of SEO involves research – analysing all available ‘Pay Per Click' search data to identify the most popular searches that relate directly to your site, your products and your services.
Keyword optimisation
By fine-tuning your site to reflect top keywords and phrases, we ‘optimise' your content to allow you to be ranked as highly as possible for leading phrases. The result is simple: increased traffic.
Time required for SEO to take effect
Search engines use ‘crawlers' – programs that follow links on web pages - to periodically update their content. Leading engines update their indexes at different frequencies, and for this reason the time taken for rankings to appear will differ.
Is a ranking guaranteed?
We normally undertake to guarantee a minimum number of top twenty rankings across all leading engines, within a three month period from launch. The question as to whether a high ranking is attainable for a given phrase depends purely on the strength of the competition and, amongst other factors, how strongly optimised their sites are. Part of the art of search engine optimisation is the identification of search phrases for which a returnable amount of traffic can be attained.
Because of the dynamic nature of the internet, we can not guarantee listings in all or in any one specific engine. Our aim is to achieve cost effective coverage across leading engines, to generate maximum ROI.
