Web design approach
The commercial outcome outweighs the technology
Many web design and development companies provide the same services as we do, however the difference is that we understand the commercial outcome of any solution is far more important than the underlying technology.
For this reason, we take a wholistic approach to web design and development. Our focus is to always to view technology in its proper perspective: we select the underlying platform that bests suits your business needs and objectives. During the design process our key goals are to ensure your site will be:
- fully usable by your entire customer base
- easily maintained by you and your staff
- expandable, without 'blowing up the world and starting again'
- visible and well optimised for all leading search engines
We listen to your requirements
In building your website, our goal is to understand your business and your customers, to ensure your online venture is a commercial success. We take time to condense your requirements into a detailed proposal, so you can be assured that we fully understand your objectives.
The wider context of e-business
We view e-commerce within the wider context of e-business. The core aim of your Website should be to add value to your services and products. Your site should form a coherent part of your wider e-business strategy, to enhance and complement existing 'bricks and mortar' infrastructure.
Our approach to Website design and development incorporates the latest trends in :
- e-business trends and technologies
- principles of e-commerce usability
- search engine optimisation and online marketing
Design your site around customer goals
Your site is not just about achieving your own business objectives, but about serving the needs of your customers:
- identify the aims of your customers
- design your site around fulfilling customer goals
Our approach to design
Web design - the ‘look and feel' of your website - says a lot about your company. Strong, consistent, good quality design is a crucial factor in maintaining creditability with your customers. Your site must convey a consistent look and feel throughout to support your brand.
User centred design and customer experience
On the other hand, good website design is also about usability . In fact, the key to converting visitors into customers is mostly about usability. By providing a site that is easy to use, you are giving your customers an enjoyable, convenient means to achieve their goals - whether that be to make a hotel reservation or buy Dad a Birthday present!
In designing a site, the key question you must ask yourself is ‘what is it our customers want to achieve?'
Your site is not about simply achieving what your business' objectives, but also about empowering your customer, generating a positive experience that will keep them coming back.
Project methodologies
Meet or exceed your expectations, on time and on budget
In all development work, our goal is to meet or exceed your expectations, on time and on budget. We manage projects in accordance with the Project Management Institute (PMI) Project Management Book of Knowledge (PMBOK), and take a professional attitude towards resource and risk management.
For larger projects a detailed work breakdown schedule is a key component of our proposal, and we expect to keep you up to date with progress at regular stages throughout the project. We are happy to work also utilise alternative methodologies such as Rob Thomsett's Radical Project Management.
Rapid Application Development and Prototyping
We have extensive experience working with different types of client and thus we can tailor our workflow and methodology to suit you. Our standard approach is to utilise Rapid Application Development (RAD) and incremental prototyping, to make the end result meet your requirements more closely.
Read our White Paper on Web Development Methodologies.
Project planning
We take time to produce a detailed proposal, so you can be assured that we fully understand your requirements and objectives. For larger projects this can be achieved within a formal Project Management framework.
